About Us

Peter joined Strongco in 2014 as the Director of Finance and has been responsible for the general accounting, statutory financial reporting, accounts payable, accounts receivables and credit management functions. Prior to Strongco, Peter held financial management roles with public and private companies in the technology, consumer products, and chemical and metal refining industries. He is a Chartered Professional Accountant (CPA).

Bill joined Strongco in 1998 as a result of its acquisition of Contractors Machinery & Equipment Ltd., an equipment distribution company, of which he was General Manager. He became Vice President, Cranes and Material Handling in November of 2008.

Steve joined Strongco in May of 2014. Prior to joining Strongco, he held positions with a major industrial engine distribution organization in the oilfield, power generation, and Class 8 trucking businesses on both a national and Western Canadian scale. Steve also worked in the oilfield services sector in the manufacturing and supply chain areas. Steve brings a diverse skill set that encompasses Sales, Operations, and Supply Chain Management to Strongco.

Stephen George joined Strongco in 1992 as Territory Manager in Nova Scotia and has built a professional career holding previous positions as General Manager, Atlantic, and then on to Vice President, Atlantic and Vice President, Eastern Canada for the CE Division. His insights, dedication and leadership have been pivotal in building the rental business model across all regions in Canada.

Paul joined Strongco in 2012. Prior to joining Strongco, Paul was in heavy construction and crane operation and as well as owning his own hydraulic company for 14 years. He held the positions of Territory Manager, Branch Manager for the Kitchener location for both Case and Construction Equipment and Sales Manager for Ontario Construction Equipment. Paul brings an extensive working experience in diverse areas within the industry and strong leadership skills to Strongco.

François Simard joined Strongco in March 2022 and has several years of management, sales and operations experience working in the Heavy Equipment industry. He holds a university degree in industrial relations from the University of Montreal and also a certificate in Health and Safety. He has experience as a Human Resources advisor and is an international volunteer for the Canadian International Development Agency.

Jean-Sebastien Racine joined Strongco in April 2022 as Director, Customer Support.  He previously worked in the forklift industry holding the position of General Manager, Aftermarket for 5 years.  His unwavering commitment and contributions have made a significant impact on our after-sales market as he brings over 22 years of experience in customer support, service and logistics helping us to exceed customer expectations.